Learn how to find the right artist for your concert or event poster and build artwork that connects with the audience, event and finished print.

Prepare poster artwork for production with the right dimensions, resolution, bleed, colors, fonts and final file format.

Learn how paper weight, coating, texture, color and finish affect the appearance, durability and value of a concert or event poster.

Estimate the right poster quantity using expected attendance, buyer demand, promotional copies, limited editions and future online sales.

Compare popular poster sizes and learn how artwork, display, framing, merchandise sales and portability should shape your decision.